Holiday World: How a Small Theme Park Outlasted Demand Droughts That Broke Six Flags
Free Drinks & Fast Pivots While Six Flags was busy adding a $25 parking fee to squeeze more revenue from families, a small theme park in Indiana made a decision that would have sent corporate accountants into cardiac arrest. Holiday World announced that drinks – all drinks, unlimited refills, all day long – would be completely free for every guest. No catch, no upcharge, no "premium drink package" for $15.99. Just free Pepsi products flowing like water in the Indiana summer h
Jun 25, 202512 min read
UPS: The Business Strategy That Let One Logistics Giant Thrive in the 2008 Recession
Package volumes dropped during the 2008 financial crisis, and fuel costs surged.
Mar 16, 20255 min read
