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How Panera Bread Turned Crisis into Opportunity
When the 2008 financial crisis sent restaurant sales plummeting and forced widespread closures across the industry, Panera Bread made a decision that defied conventional wisdom: they raised prices on certain menu items[3]. This counterintuitive move was just one piece of Panera's contrarian strategy that not only helped the company survive the recession but enabled it to emerge stronger than before. While competitors desperately cut costs and discounted menus, Panera invested
May 17, 202511 min read
How Toll Brothers’ Luxury Brand Strategy Thrived Through the 2008 Crisis
During 2008, most builders slashed prices; Toll Brothers made a different choice.
Mar 23, 20254 min read
Manufacturing Through Crisis
How did the Ford Motor Company navigate the Great Depression?
Mar 10, 20257 min read
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