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The Recession Strategist

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A confident business executive in a vintage suit standing triumphantly atop a pile of titles and deeds.

A confident business executive in a vintage suit standing triumphantly atop a pile of titles and deeds.

Lennar Corporation: How One Homebuilder Turned the 2008 Housing Crisis into an Empire

As the housing market began showing signs of weakness in 2006, Lennar occupied a position of both significant strength and vulnerability.

Mar 23, 202511 min read

Vintage newspaper with a Toll Brothers headline.

Vintage newspaper with a Toll Brothers headline.

Toll Brothers: The Luxury Brand Strategy That Thrived Through the 2008 Crisis

During 2008, most builders slashed prices; Toll Brothers made a different choice.

Mar 23, 20254 min read

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