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The Recession Strategist

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Holiday World: How a Small Theme Park Outlasted Demand Droughts That Broke Six Flags

Holiday World: How a Small Theme Park Outlasted Demand Droughts That Broke Six Flags

Holiday World: How a Small Theme Park Outlasted Demand Droughts That Broke Six Flags

Free Drinks & Fast Pivots While Six Flags was busy adding a $25 parking fee to squeeze more revenue from families, a small theme park in Indiana made a decision that would have sent corporate accountants into cardiac arrest. Holiday World announced that drinks – all drinks, unlimited refills, all day long – would be completely free for every guest. No catch, no upcharge, no "premium drink package" for $15.99. Just free Pepsi products flowing like water in the Indiana summer h

Jun 25, 202512 min read

18-wheelers lined up in a futurist distribution center

18-wheelers lined up in a futurist distribution center

UPS: The Business Strategy That Let One Logistics Giant Thrive in the 2008 Recession

Package volumes dropped during the 2008 financial crisis, and fuel costs surged.

Mar 16, 20255 min read

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